In this week’s Women Talk Tech episode, our guest is Shannon Ferguson, the co-founder and CEO of tech startup FanSaves – a mobile app that gives users discounts and deals from sponsors of their favourite teams and organizations! Throughout the episode we discuss learning along the way as a non-technical co-founder and the ups and downs of developing an app.

As a hockey player growing up, Shannon is familiar with being the only girl in the room. Now as a CEO in the sports tech industry, she explains how daunting her beginning experiences in the tech world had been. But through perseverance, Shannon has grown to find her own voice and seat at the table.

Shannon emphasizes the importance of men in advocating for gender inclusion in the tech industry, drawing on an example from her cofounder Chris. She explains how his advocation for her place in the room has been helpful. Although acknowledging she can stand up for herself, the support of men in the workplace makes strides for gender diversity.

Building Resilience

In this episode, Shannon discusses the importance of facing adversity and developing resilience as a business owner. She explains how important it is to keep faith in yourself as an entrepreneur, and believing in the unknown, your vision and yourself.

“Building resilience is really just deciding and knowing that you are not going to give up.”

Be sure to tune in, and in case you missed it, Women Talk Tech has launched a 2020 Action Plan Report. Download this report to help develop a program in your organization to advance women.

Available on iTunesSpotify, andGoogle Play Music.

About Shannon Ferguson

Shannon Ferguson, the co-founder and CEO of tech startup FanSaves – a mobile app that gives users discounts and deals from sponsors of their favourite teams and organizations.

She has her B.A. from Wilder Laurier University and certificate of Sports industry essentials from Columbia University in NYC.

Shannons background in sales, marketing and the sports industry led her to co-found her startup but she also has a passion for blogging, white wine and everything 90s.
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You can follow Shannon here on social media:
Twitter- @therealshanferg & fan_saves
Insta- ShanFerg12 &  fansaves
Facebook- ShannonFerguson12 & fansaves