On this week’s Women Talk Tech podcast, we talk to Luxy Thuraisingam who is the VP of Growth Marketing at Cisco Canada. Like lots of other women we have spoken with on the podcast, Luxy didn’t begin her career in technology – in fact, combining her science degree with a marketing certification, she began in the health science and pharma industry.
Shortly into her career, Luxy found herself wanting to make an impact within an industry that was disruptive, fast moving and innovating on new ways to connect with customers. Naturally, that lead her to tech.
Luxy currently works for Cisco, a 36-year-old global leader in technology. Cisco builds solutions that help people and businesses connect, communicate and collaborate. Throughout the podcast, Luxy speaks about her marketing journey into and within the technology industry, and what Cisco is doing to raise the bar around the issues of diversity and women in the space.
Luxy provides listeners with a very important piece of advice on how to drive change in management roles and as leaders:
“We are all leaders of change and we need to show how diversity has an impact from a business perspective. There are many studies that show diversity actually has a better return on business performance. Women need to champion that and vocalize these statistics.”
I think that’s what we all need to keep doing. Show up and tell our stories – and I hope this motivates other leaders in organizations to follow.
Marie Wiese recently launched the “Future Poof Workshop” to solve challenges that the tech industry is currently experiencing in attracting women to the industry. This workshop includes sessions on best-recruiting practices, pay equity benchmarks and how to create a mentorship and sponsorship initiative within their own company. To sign up or learn more, click here.
ABOUT LUXY THURAISINGHAM
For over 15 years, Luxy has helped organizations and teams re-frame conventional thinking, leading as a strategic change agent to help evolve and increase the value of the marketing function. Her passion is in performance-based marketing rooted in digital, analytics and customer insights. Outside of the office, she finds ways to give back to the community by teaching, being an active member of the Canadian Marketing Council and involving herself in various boards as an advisor. When she’s not working, Luxy enjoys spending time with her husband and twins, traveling near and far. You can follow Luxy on Linkedin and Twitter.